Farm Insurance

If you are shopping around for auto insurance, whether it’s your first time, or it’s because you’re getting a new car, or it’s just because you think you can get a better rate, getting auto insurance quotes online is the only way to shop. In possibly no other common transaction is the value of the Internet more pronounced. Customer loyalty has been shattered in the car insurance business, thanks to transparency of the World Wide Web.

As a group, insurance companies, brokers and agents combined to form a distinct group of what the marketing whizzes call “early adopters.” Now, a sub-group called skimmers has formed with Grey Power and the American Association of Retired Persons in the lead. These groups negotiate bulk rates for group members and in so doing skim off the cream of the car insurance crop. With the ease of obtaining auto insurance quotes online, competition for business is fierce.

The insurance companies have to balance off the income they lose in giving group rates to older drivers. That’s the way business works. And in this case, business working means rates for high-risk young males and new drivers have soared in part thanks to the Internet. It is no longer uncommon for young drivers to drive without collision coverage even in an almost new car, or to drive with no insurance at all. It is one of those unintended consequence of new technologies.

But higher rates for young drivers aside, shopping for car insurance online is an eye-opening experience. Before the internet, consumers had to spend hours going through the phone book, punching their way through a voice menu only to wind up most times leaving their name and number on some agent or broker’s answering machine. And of course there was the time spent handling the call backs, keeping track of the quotes, doing call backs, and on and on and on.

When asked why they would shop online for car insurance in a 2001 Wharton School of Business survey, the most often response was the advantage of getting an instant quote. After all, who needs to seek advice from an agent? Many people don’t even know what questions they should be asking, and agents aren’t about to volunteer the questions they really don’t want to deal with.

For many, playing with the answers to the yes – no question you have to answer to get the quote is an eye opener. In these tight economic times, being able to see how your insurance rate will change if you buy the Honda Accord as compared to if you go for the Echo, may well be the differentiator in more than one buyer’s mind.

Did you know that your place of residence affects your rates? It does. People in urban areas have a far greater chance of having their vehicle stolen. What’s the difference between full coverage and full liability? You can find out yourself without worrying about looking like a cheapskate or an ignoramus.

You may be wondering if direct auto insurance right for you. Perhaps you’re trying to cut costs these days and are evaluating your expenses for areas where you can trim your outgo and maximize your income. If that’s the case, then shopping for better auto insurance deals is a wise move.

The business model is called ‘direct’ because the customer deals directly with the company without the intervention of an agent. The customer gives up the security of personal, on-going contact with the same human in exchange for lower rates. Like all insurance, the trade-off is a gamble. If your claims are straight forward, you may well be happy to deal with a direct auto insurance firm.

The majority of direct auto insurance firms operate only in states or areas where no-fault auto insurance is mandatory. In circumstances where fault determination is taken out of the settlement equation, firms can calculate their rates with much higher statistical certainty. The downside is that safe drivers must go to civil court to recover monies lost to higher insurance rates due to claim-filing for damages that were not the fault of the policyholder.

Which party pays the cost for damages and losses incurred in a traffic accident is determined by a finding of fault provinces and states without no-fault legislation. As of spring, 2009, there are twelve states in the US with some form of no fault auto insurance; Massachusetts, Minnesota, Utah, California, Kentucky, Pennsylvania, North Dakota, New Jersey, Hawaii, Florida, Kansas, New York, and Michigan.

The purpose of going no-fault is to reduce wait times for accident victims. The only kink in the pipeline is at the insurance appraiser stage. No-fault states typically avoid creating a bottleneck in the claims settlement pipeline at the appraiser by instituting state-run or licensed collision centers. For these reasons, insurance companies are willing to run in no fault states exclusively and offer no agents but provide attractive discount rates.

If there is an area in which one is vulnerable under direct auto insurance, it is in claims that are complicated by physical injury. The affects of a physical injury can continue throughout a person’s life. With an agent, the consumer has someone who is familiar with their case and can navigate the insurance process on their behalf. And the agent is available to do that at the start of the injury, when the consumer needs the help the most. It simply is not possible for a call center to take the place of face-to-face contact.

All things considered, going with a direct auto insurance firm rather than through an insurance agent is a risk – reward question. If you are adequately covered, are the savings worth having to act as your own agent? That is the question you’ll need to ask yourself, but then again, millions of satisfied customers have asked and answered that same question in the affirmative.